THE STORY OF LADURÉE

SINCE 1862


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The history of Parisian tea rooms is intimately tied to the history of the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a man from France’s southwest, created a bakery in Paris at 16 rue Royale. 

The same year, the first stone of the Garnier Opera House was laid, and the area surrounding the Madeleine was rapidly developing into one of the capital’s most important and elegant business districts. The most prestigious names in French luxury had already taken up residence in this neighborhood. 

In 1871, while Baron Haussmann was giving Paris a “new face”, a fire at the bakery opened up the possibility of transforming it into a pastry shop. The decoration of the shop was entrusted to Jules Cheret, a famous turn-of-the-century painter and poster artist. Mr. Cheret sought inspiration from the painting techniques used for the ceiling of the Sistine Chapel and the Garnier Opera House. By integrating them into his work, he added depth and relief to the ceilings decorated with chubby cherubs, notably the “Pastry Angel” who later inspired the House’s graphic identity. 

Under the Second Empire, cafés developed and became more and more luxurious. They attracted Parisian high society. Along with the chic restaurants around the Madeleine, they became the showcases of the capital. The beginning of this century found Paris wrapped up in a frenzy of entertainment and going out on the town. Parisians flocked to the Universal Exposition. Women were also changing. They wanted to make new acquaintances, but literary salons and literature circles were outmoded. 

Louis Ernest Ladurée’s wife, Jeanne Souchard, had the idea of mixing styles: The Parisian café and pastry shop gave birth to one of the first tea rooms in town. The ”salon de thé” had a definite advantage over the cafés: women could gather in complete freedom.

 

THE STORY OF THE MACARON


The story of the Ladurée macaron starts in the middle of the 19th century with Pierre Desfontaines, who first thought of taking two macaron shells and joining them with a delicious ganache filling. The recipe has not changed since. 

Ladurée is a veritable celebration of sweets and pastry innovation. Every moment of creation is an intense experience. Twice a year, like fashion designers, Ladurée imagines news desserts such as the Rose Religieuse, the Rose- Raspberry Saint-Honoré, the Liquorice Millefeuille and the Blackcurrant-Violet Macaron

Ladurée has a wide range of unique seasonal and classic macaron flavors. Always gluten free and always delicious. The Ladurée vault contains over 100 secret recipes with various flavor combinations tested to perfection. The Ladurée macaron is often called "the supermodel of the food industry"... chic, timeless, and beautiful. 

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LADURÉE AROUND THE WORLD


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Ladurée’s refined atmosphere, laden with history, caught the attention of David Holder and his father Francis Holder, founder of the Holder Group. 

In 1993, with his father’s help, David Holder bought the mythical Ladurée tea room on rue Royale, waking the sleeping beauty from her long slumber. Four years later, encouraged by the success of the rue Royale store, the Ladurée tea room and boutique on the Champs-Elysées, decorated by Jacques Garcia, opened its doors in a blaze of glory. 

Openings in other prestigious locations came to follow: in 2002, the rue Bonaparte won over the Rive Gauche, in the old gallery of one of the post-war era’s “great ladies” of interior design, Madeleine Castaing. In 2005, a store in London’s Harrods marked the start of an international adventure. David Holder’s knack for finding the spots best suited to the spirit of Ladurée, along with an inestimable flair for launching new ventures, has led to the inauguration of over one hundred sales points across the world. 

In 2008, the first store launched in Japan, in parallel with the opening of the first Ladurée Bar in Paris on rue Lincoln ; a fresh venue that backs on to the Champs-Elysées store, but tells a whole new story. The fairy tale of Versailles came next, with a store opening in the castle’s Royal Court the following year. 

The first stateside boutique and tea salon opened in 2011 on New York’s Madison Avenue, followed by the US’s first full restaurant and garden in New York’s trendy Soho neighborhood. Ladurée now has 8 locations across the United States, in Los Angeles, Washington D.C., Miami, New York, and over 100 stores worldwide.


ABOUT


The Ladurée life: dreams, little pleasures enjoyed here and there, fantasy, rainbows and marshmallows.

It’s what we wish to share: The Ladurée Dream.

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THE STORY OF LADURÉE

The history of Parisian tea rooms is intimately tied to the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a man from France’s southwest, created a bakery in Paris at 16 rue Royale…

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OUR EXPERTISE

Just outside Paris sits the Ladurée laboratory, the place where the pâtisseries and macarons are prepared every day and where any food lover would dream of being locked in…

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LADURÉE LIFESTYLE

Seeing the universe in a grain of sand and paradise in a wild flower. It’s this magic spell, renewed every day, this fantastic voyage, our sublime epic tale, which we want to try to share with you…